Vanshika Rana
Engineer at Heart · Developer Advocate · Content Strategist
I turn developer tools
into adoption stories.
4+ years building developer programs end-to-end. From API documentation and SDK walkthroughs to content campaigns that drive awareness, funnel developers into products, and turn early adopters into evangelists.
A quick intro
I'm an engineer at heart. I studied Computer Science and still think in systems, not sentences. But somewhere along the way I realized my real edge wasn't just building things, it was explaining them. That's what pulled me into developer advocacy: taking something technically complex and making developers actually want to use it. I've spent the last 4+ years doing exactly that, across AI tooling, payment infrastructure, and Web3.
I'm equally comfortable writing a Python SDK walkthrough, planning a quarter's editorial calendar, or standing on a conference stage explaining why your product matters. I care about clarity, speed, and hitting publish.
B.E. in Computer Science (Vel Tech High Tech, Chennai, 2022). Content pipelines, developer funnels, feedback loops: I like building things that explain themselves and spread on their own.
Right now I'm at Zerops, working as a Developer Advocate. Before that I built the DevRel function from scratch at Optexity, and shipped content programs at Payman, Upsurge Labs, Instadapp, and Valist. When I'm not writing docs, I'm prototyping AI tools or figuring out how to make the next campaign impossible to ignore.
Published work
Technical articles, opinion pieces, how-to guides, and tutorials across BrainGrid, Medium, and Hashnode.
On YouTube
I've started making videos too, walkthroughs, builds, and behind-the-scenes of what I'm shipping.
I Built a Daily Guessing Game with ONE Prompt using ZCP
Zerops ZCP Walkthrough: Deploy, Don't Just Describe
Where I've made impact
Zerops
Developer AdvocateDriving developer advocacy for Zerops, a cloud platform built for developers and their AI coding agents to build, ship, and run production apps on real infrastructure instead of local mocks. Building technical content, documentation, and community programs that help developers understand and adopt the platform.
Optexity
Developer Relations EngineerBuilt the DevRel function from zero. Defined the content engine, community channels, and developer onboarding journey from first signup to first successful integration. Shipped tutorials, API guides, and walkthroughs while running growth campaigns across Twitter/X, Discord, and LinkedIn.
Payman INC
Developer Relations EngineerDesigned and launched "Payman Chronicles", a serialized content campaign blending API tutorials, product storytelling, and founder narrative. Grew the community from zero to 4K+ in four months. Ran a developer funnel audit that cut integration abandonment by 40%, and built SDK walkthroughs that became the go-to starting point for every new developer.
Upsurge Labs & Instadapp
Developer AdvocateRan DevRel simultaneously across AI products (Cosmo AI, LammaBuild) and Web3 (Avocado Wallet). Owned content strategy for two product lines, produced 20+ technical guides, and built a workshop series averaging 100+ developers per session. Created an Ambassador Program from scratch with 50+ advocates, and led Avocado Wallet's expansion across 8+ blockchain networks.
Valist Inc
Director of Developer RelationsBuilt and led global DevRel for a Web3 software distribution protocol. Produced docs and campaign assets that served 500+ active developers. Ran workshops at 12+ international events (ETHGlobal, DevCon) and closed 30+ ecosystem partnerships that established Valist as trusted infrastructure.
Leadership & Community
H.E.R. DAO India
Lead Governor
Led community programming for 200+ underrepresented developers across India. Designed workshop curriculum, ran mentorship tracks, and built a support network that helped members enter Web3 careers.
Twilio Voices Program
Technical Writer
Authored SendGrid API tutorials reaching 10K+ developers. Among the program's highest-performing educational content.
What I bring to the table
Technical
Content & Marketing
DevRel & Community
Tools
Let's work together.
Looking for a content strategist who understands developers and can drive real adoption? I'd love to hear from you.